Call Us: (516) 377-5909 | Email us:
Call Us: (516) 377-5909 | Email us:

The jewelry industry’ e-commerce and digital marketing conference. Learn how to increase website traffic and store foot traffic with today’s digital tools. Featuring the jewelry industry’s top digital experts!


Thank you to our 2019 Sponsors



Oct. 3 – 2:00-2:55 pm [Room A]

The Path to Purchase: Understanding the Realities, Resources & Revenue Opportunities Based on How Consumers Really Shop

Nicole Leinbach Reyhle, Retail Minded

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As retail evolves, so do the ways in which consumers navigate their paths to purchase. This featured session will explore how customers truly identify where they want to shop, why they want to spend and what ultimately leads them to making a purchase.

This eye-opening session will reveal the realities of how data, customer-centric experiences, internal business operations and external influences all impact customer purchases while shedding light on what can truly help optimize their retail operations in an effort to build more profitable businesses.

Delivered by Author, Retail Minded Founder, Small Business Saturday Spokesperson and Contributor Nicole Leinbach Reyhle, this session will reveal realistic understandings of how consumers truly navigate their purchase decisions despite road blocks and unexpected twists and turns that may get in their way.




Oct. 3 – 3:00-3:45 pm [Room A]

Retail Realities: 10 Must-Know Realities to Help Your Store Stand Out From the Rest

Nicole Leinbach Reyhle, Retail Minded

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This session will feature expert insight identified by Retail Minded Founder, Contributor, Author and Small Business Saturday Spokesperson Nicole Leinbach Reyhle who will discuss the various ways stores can find success despite a competitive marketplace. From in-store strategies to technologies you need to know about to online marketing tips to ways to strengthen employee management while saving on operational expenses and more, expect to walk away from this session with action-oriented goals you can begin applying to your business right away.



Oct. 3 – 3:00-3:45 pm [Room B]

Top Lessons from POS to Build Store and Site Traffic with Digital Tools

Dick Abbott, The Edge

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Ross Cockerham, Punchmark

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Dick Abbott of the Edge and Ross Cockerham of Punchmark will share proven techniques to reengage current customers, generating both foot traffic and website traffic using data from your point of sale system. This session will also teach you how to use POS data to build the kind of consistency between site and store that is expected by today’s consumer.



Oct. 3 – 3:00-3:45 pm [Room C]

Get Down With OTT: Reaching the Cord-Cutting Bridal Consumers In Your Market!

Gus Garcia, Bottom Line Marketing

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Bridal consumers are cutting the cord as Broadcast and Cable TV viewership sees sharp declines in the 18-34 age group. Meanwhile, adults in the United States are consuming 54 hours of video streaming content exclusively across platforms like Apple TV and Roku at 24% YoY growth. Learn how to target cord-cutting bridal consumers in your market utilizing OTT (Over-The-Top) to bridge the gap between traditional and digital advertising!



[ 3:45-4:00 pm SCHEDULE BREAK ]



Oct. 3 – 4:00-4:45 pm [Room A]

Bridging the Gap Between Online Website Visitors and In-Store Foot Traffic

Jason A’alona, Podium 

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Before anyone ever comes into your store, it’s likely that they have already been to your website. Come learn how to convert website visitors to in-store shoppers by modernizing customer interactions and feedback utilizing their preferred modes of communication, leading to more in-store visits.



Oct. 3 – 4:00-4:45 pm [Room B]

Building Store and Site Traffic for Greater Diamond Sales with Today’s Digital Tools

Kate Worth, GN Diamond

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Join Kate Worth as we discuss the ever-changing retail environment. Learn new tools that are proven to help engage the internet shopper while learning how to pitch with easy to use technology.



Oct. 3 – 4:00-4:45 pm [Room C]

Building Website Traffic With Google Search Marketing and Google Shopping

Ronald Dod, Visiture

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Acquiring customers online is a large hurdle for online Jewelry merchants to overcome. With so many channels it’s very difficult to know where to begin. Join Ronald Dod, CMO and Cofounder at Visiture to explain how to use Google to acquire customers already searching for you with the most effective and easy to implement tactics. From Search Engine Optimization, Google Shopping, and Retargeting Ronald will showcase step-by-step actionable tips and tactics to utilize to win in Google search and acquire customers.



Oct. 3 – 5:00-5:45 pm [Room A]

Converting Online Traffic To Profit

Ali Moheet, i-Showcase

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Ray Moheet, i-Showcase

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Ali & Ray Moheet will help you understand your multiple traffic “channels,” what makes each of them unique, and how you can act on these traffic streams to increase conversions.



Oct. 3 – 5:00-5:45 pm [Room B]

Mobile Strategies To Build Store And Site Traffic

Liz Stamm, Virtual Diamond Boutique

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Gone are the days when consumers shopped with their feet. Today’s consumer does her browsing online, and heads to the store when she finds something she really wants. If your digital presence isn’t creating store traffic, it’s time to up your game! In this session you’ll learn how to use mobile apps to bring customers into your store. Go beyond targeted SMS. Catch and keep consumer attention where they spend the most time – on their mobile devices! Technology that was too pricey for all but the largest businesses only 8 years ago is now affordable for small business owners, so don’t miss out on learning these powerful ways to capture consumer attention, keep them coming back to your mobile app, and turn that attention into store visits.



Oct. 3 – 5:00-5:45 pm [Room C]

The Importance Of Paid Advertising on Facebook

Julie Gotz, Freshley Digital

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Today, we are living in a world of relevance, and everything is tailored to our needs and interests. Our timelines are carefully curated, our news sources are personalized, and social media platforms play into this game of relevance, delivering the content their users want to see. The social nature of organic posts is one of overcrowded competitiveness, and frankly, Facebook will not let your free drafted content reach your entire audience. Facebook wants to deliver relevant content to its users, and Facebook wants to make money. This is a pay to play world and we are here to help educate you to navigate and dominate and grow your business in your market with the Facebook Platform.



[ 5:45-6:30 pm REFFESHMENT BREAK ]



Day 2: Fri, Oct. 4



Oct. 4 – 8:00-9:00 am [Room A]

Breakfast Two-Part Session: Crypto-Currency Knowledge + Sponsor Spotlight

Jared Silver, Stephen Silver Fine Jewelry

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Jared Silver, President of retailer Stephen Silver in in Silicon Valley’s Redwood City, speaks on crypto currency and how accepting it can help you build store and site traffic.




[ 4:00-4:45 pm SCHEDULE BREAK ]



Oct. 4- 9:20-10:00 am [Room A]

Selling Jewelry With Geo-Fencing

Alex Fetanat, GemFind

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Geo-fencing is a technology in which you can create a virtual boundary around a geographical location where your potential customer may be in and target them via mobile ads. In this session, you will learn how Geo-Fencing works and the best use cases and how it can drive traffic to your jewelry store and increase sales. Geofencing sends ads, sales, and promotions straight to smartphone users within the area of your business. Most small businesses don’t have a huge budget for marketing and advertising, yet still, need these tools in order to grow their business. We will also share some case studies as well as reports and sample ads and landing pages of real clients.



Oct. 4- 9:20-10:00 am [Room B]

3 Golden Rules to Sell More Fine Jewelry Online

Kathleen Cutler, Bespoke Commerce

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Breakthrough news -if you’re tying yourself into a knot, trying to keep up with algorithm changes on Instagram, or social media ads that aren’t converting, STOP IT!

Because that segment of well off millennial audience you’re trying to reach (and get to buy) wants you to sell the way your grandma did. With human connection, trusted advice and remembering important milestones. If you don’t? They’ll just photograph your stuff, share it with their friends and never buy from you. AKA, you’re missing out on millions in yearly revenue.

The solution? Having a proven simple high-touch system that you can repeat at scale to nurture your capricious millennial audience into buyers who come back again (and again).



Oct. 4 – 10:00-10:45 am [Room A]

Converting More E-Commerce Traffic into Bricks & Mortar Store Visitors

Yuri Iskhakov, NANO

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Learn how strategic User Experience can help you convert online visitors to in-store customers. Topics covered: Properly structured Information Architecture. User Personas and User Journeys. Proper Content and Call to Actions.



Oct. 4- 10:00-10:45 am [Room B]

Working With Influencers To Generate Foot Or Website Traffic

Laryssa Wirstiuk, Joy Joya

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This in-depth course will cover crucial topics explaining how to work with influencers to grow your online and offline success. We’ll cover what an influencer is, how to work with an influencer, potential risks, and how you can find the best-fit influencers and build relationships with them.