Call Us: (516) 377-5909 | Email us: info@centurionjewelry.com
Call Us: (516) 377-5909 | Email us: info@centurionjewelry.com

The Jewelry Industry's Digital Conference

MON, OCT 22, 2018
at ELV (Emanuel Luxury Venue)

1723 Washington Avenue, Miami Beach, FL

(across the street from the Miami Beach Convention Center)

 

Retailer Attendees must attend at least one day of Centurion South Beach

 

A full day of intensive, hands on workshops to help make you a digital ninja.

Jewelry Ecomm Live is a full day of workshops and seminars to teach jewelers how to succeed online – whether that means selling products from your website or learning how to use the web to increase store foot traffic.

Attending the conference will equip you with the tools and digital strategies that matter today – social media, e-commerce, search marketing (Google), analytics, website strategies, and more.

Come learn from over 20 industry experts and digital pros!

 

Jewelry Ecomm Live! is presented by JewelryEcomm.com, the jewelry industry’s e-commerce online learning center. Create your free jewelryecomm.com account for access to training webinars, tutorials, and articles!

 

WORKSHOPS & AGENDA

 

8:00-8:45 am

Breakfast & Orientation

 

 


 

9:05-10:05 am

Protecting Against E-Commerce Credit Card Fraud

Presenter: Joseph Bambara, Powertouch

Online Fraud is one of the scariest things a seller can encounter. Get the lowdown from expert Joseph Bambara on how to protect yourself.

 

About Joseph J Bambara: Joseph is Co-Chair of New York County Lawyers Association Law And Technology Committee. He is a top expert in cyber security, and is in Private Practice as Counsel for affiliate marketing, media, and technology firms. He has produced and delivered over 30 CLE courses covering the intersection of technology and the law including: cybercrime, cybersecurity, social media and the blockchain. He is also an author of ten plus books for McGraw Hill series on mobile, internet, blockchain development with Java, javaScript and related technologies. His Latest book will be published this September 2017 by McGraw Hill titled “Blockchain: A Practical Guide to developing Business, Law and Technology Solutions”.

 

 


 

9:05-10:05 am

Omnichannel: The Future of Jewelry Retailing

Presenters: Dick Abbott, The Edge, Ross Cockerham, Punchmark

Dick Abbott and Ross Cockerham review today’s exciting and fast-developing OmniChannel marketplace and reveal your growing list of selling options.

 

About Dick Abbott: In 2002 Dick and Joe Shapiro formed Abbott Jewelry Systems, LLC. and created The Edge®. Dick’s hands-on experience in retail jewelry store management and analytical thought process helped shape the exceptional inventory management process that separates The Edge from other systems. Dick gets the greatest satisfaction through the success of his clients. Dick is convinced that Omni-Channel is the key to future retail success.

 

About Ross Cockerham: Ross Cockerham is the CEO and Co-Founder of Punchmark, a jewelry-specific website & marketing company that provides technology services to retailers, vendors, and diamond suppliers. Being in the jewelry industry for over 20 years, Ross’s mission for Punchmark is to represent jewelry stores in the best possible light, while generating sales and saving time for store owners and managers. Ross has learned that this can only be achieved by listening to clients, paying attention to the latest trends, and focusing every possible effort on client growth.

Abbott Jewelry Systems and Punchmark have been working closely together since 2011, and Punchmark is the premier Edge Certified Partner for seamless website integration.

 


 

9:05-10:05 am

Winning the Local Online Marketing Game: More Prospects To Your Site & Store

Presenter: Larry Chasin, Thinkspace

Even if you can’t and don’t want to compete with the megasites for national attention, the local digital marketing game is one you should focus on, play hard and play to win.
 

Larry Chasin is the Chief Business Development Officer at Thinkspace. Larry formerly worked with brand-heavyweight Kwiat Inc. as a sales manager for more than 12 years. Since March 2008 Larry has been a leading proponent of digital marketing and website network development, connecting suppliers to their authorized retailers for more efficient sharing of product data and online marketing materials. Larry graduated from the University of New Hampshire’s Franklin Pierce Law Center and Lehigh University. Larry has been working with Thinkspace Jeweler since 2014 and, in his spare time, he enjoys teaching and practicing Kundalini yoga, music festivals and family.

 

 

 

10:05-10:35

Coffee break with our many Solution Providers

 

 


 

10:35-11:35 am

Leveraging Online Reviews for Success

Presenter: Nick Miller, Podium; Lauren Ruggeroli, AGS

Reviews are very important today and even alters how how Google rates you online. Learn how to get an impressive number of credible reviews to impress your customers when they find you.

 

Nick Miller serves as the Director of Retail at Podium, which empowers businesses to drive purchase decisions through user-generated content and online reviews. Nick received his BS in Business Marketing from Weber State University, and has more than six years experience helping both small businesses and large enterprises set up customer experience programs.

 

Lauren Ruggeroli is the membership manager for the American Gem Society (AGS), where she is responsible for overseeing membership development, including implementing plans for retention and expansion of the membership base. Ms. Ruggeroli works closely with the education and marketing departments to develop programs and services for members. In addition, she develops membership marketing and promotional materials as well as oversees exhibit details for trade shows and events. In 2010, she earned her Bachelor of Science in Business Administration with a degree in Marketing from the University of Arizona.

 

 


 

10:35-11:35 am

Keeping Connected with the Ever Changing Millennial Market

Presenters: Ray & Ali Moheet, i-Showcase

Millennials are key to Bridal sales. Everyone wants them in their stores and they are growing daily in economic power. Get valuable advice on how to connect and stay connected with them in their digital world and how to sell them online and in the jewelry store.

 

About Ray Moheet: Ray pursued a double major in Civil Engineering and Business Management with a focus on Digital Marketing at California State University Northridge. During that time, he worked his way from Zales up to management at an independent retailer. Ali had a wealth of scientific, technical, and computer knowledge at his command, and Ray had become a master of marketing strategies and the intricacies of jewelry retail. Their shared project and passion is i-Showcase.

 

About Ali Moheet: Ali holds a B.S. in Mechanical Engineering, and another in Nuclear Engineering from the University of California, Berkley. During his studies, Ali learned many of the algorithms that later formed the bedrock of i-Showcase’s current technologies. He now runs i-Showcase alongside his brother, developing top-tier websites and digital marketing strategies for jewelry retailers and manufacturers. With over 75 full time employees and years of industry experience now at i-Showcase’s disposal, the company works to design innovative new web-modules and digital strategies made to boost the reach and the sales of its clients.

 

 


 

10:35-11:35 am

Using Web Technologies to Drive Your Diamond Business Online and In Store

Presenter: Asaf Herskovitz, GN Diamond

Learn the latest digital marketing techniques, target more qualified customers, compete with the big sites and build your diamond business.

About Asaf: Asaf Herskovitz has been the CEO of GN Diamond for the past 20 years. GN is a family owned business located in Philadelphia, PA with offices in Israel where we have been cutting and polishing diamonds for 45 years. One of Asaf’s strongest asset’s is his loyalty to the independent retailer and his consistent thirst for being ahead of any technological trends in the marketplace that can help jewelers sell more diamonds.  GN Diamond was one of the first company’s to create websites for jewelers, and now we have become the front runner for offering virtual reality and augmented reality to create a unique buying experience inside the retail store.  Asaf realizes that his continuous investments in the latest technology will help jewelers to slowly adapt and build more sales and a strong client base.

 


 

11:40 am-12:40 pm

How Inbound Marketing Can Be the Game Changer in Your Digital Strategy

Presenter: Mike Hauben, JewelryEcomm.com and Centurion Jewelry Show

Many stores and designers are missing a key piece of their digital strategy – a coherent content marketing strategy. Content is the backbone behind social media and search (Google). So how can we possibly hope to succeed without this crucial piece of the puzzle? In this seminar, you’ll learn how to leverage content to increase website traffic, increase store foot traffic, and do it all while keeping your budget low. Great for all experience levels.

 

About Mike Hauben: Mike is the editor of JewelryEcomm.com and the Creative Director for the Centurion Jewelry Show. A 15-year developer and digital marketer with over ten individual certifications, Mike’s expertise is sharp websites fueled by great content marketing strategies – and he’s even won a few awards because of it.  This year Mike and Centurion launched JewelryEcomm.com, the jewelry industry’s digital marketing and e-commerce training site.

 

 


 

11:40 am-12:40 pm

Social Media Advertising and Ecommerce Options With Facebook and Instagram

Presenter: Caroline Stanley, Red Jewel

From followers to influencers to content, this session offers you insights into social media promotion. See great examples of what works and why.

 

About Caroline Stanley: Marketing/communications specialist and lover of technology, third-generation jeweler Caroline Stanley has a unique understanding of the jewelry trade and its complexities from both sides of the counter. Today, through her company Red Jewel, Inc., she assists her clients in achieving their diverse goals. While the retail landscape of the jewelry industry is changing and effecting the entire industry, Caroline helps her clients stay up-to-date through technology and smart workflow, keeping client relations strong.

 

 

 

 


 

11:40 am-12:40 pm

Understanding Digital Data and Customer Mapping: The Customer Journey

Presenter: Jennifer Shaheen, Technology Therapy

According to McKinsey, a deeper understanding of the customer journey can lead to insights that are 30 to 40 percent more predictive of customer satisfaction and churn. Therefore, understanding and optimizing the entire journey — not simply individual experiences — can create huge value for your company. Jennifer explains the process and how to make it work for your company.

 

About Jennifer Shaheen: A Technology Therapist® Expertly guiding business owners through the intersection of marketing and technology for 20 years, Jennifer Shaheen has a unique approach that combines technical innovation, entrepreneurial insight and marketing acumen. Jennifer seeks to continually translate today’s digital mysteries into understandable, accessible information. Jennifer is a national presenter and moderator for Entrepreneur and SCORE webinars, as well as a recurring guest on MSNBC’s Your Business.  A dynamic speaker and educator, Jennifer speaks regularly to the retail industry, including appearances at NOW NY, American Gem Society, and JCK Las Vegas.

 

 


 

12:45-1:55 pm

SOLUTIONS LUNCH–Learn About the Many Fascinating and Valuable Solutions our Sponsors can place at your disposal

 

 


 

1:55-2:15 pm

Coffee break with our many Solution Providers

 

 


 

2:20-3:20 pm

Site Strategy: Where The Best Websites Are Headed Today and Why

Presenter: Mathew Perosi, Sapphire Collective

Website strategies seem to change with trends and technological advancements. You see website trends that were popular only a few years ago, now completely outdated. There are a lot of bells, whistles, and flashy buzz words. Matthew will try to demystify what is happening with sites now and explain what makes a great website in 2018.

 

About Matthew: Matthew Perosi brings 25 years of internet experience and formative good ideas/bad ideas on his national tour of seminars, expos, and events.  Since 2010, he’s gone forward with a singular mission–to provide comprehensive and straightforward information about the internet and how jewelry professionals can use it correctly.  Passionate for an industry that still fears, ignores, or is misled by internet marketing trends and methods, Matthew has traveled coast to coast and beyond, to explain that ecommerce is something can be done, and it’s not something you need to be afraid of, nor put off any longer.

 

 


 

2:20-3:20 pm

The Importance of Online Store Merchandising

Presenter: Alex Fetanat, GemFind

If your goal is to sell jewelry online, then start with the proper data and images. Avoid shortcuts as what you are selling is the data and not products online. In this session, we will talk about how to properly merchandise your online store and what to focus on when managing your data online.

 

About Alex Fetanat: Alex Fetanat is the Founder and CEO of the GemFind Network, the jewelry industry’s premier digital marketing company connecting the jewelry industry to their customers. Since 1999, the GemFind Network has become the leading destination for the jewelry industry. GemFind.com and jewelcloud.com the jewelry industry’s one-stop destination for all B2B online marketing solutions, such as Website development and execution, online advertising and marketing, virtual jewelry and diamond inventory from hundreds of designers/manufacturers and diamond suppliers and online virtual tools. GemFind.com

 

 


 

2:20-3:20 pm

Online Selling: The Retailer’s Perspective

Presenters: Emmanual Raheb, Smart Age
Heather Hacker, Ritani.com
Kristen Cherry Jackson, 21C Jewelry Solutions
Dean Nasifoglu, Wedding Day Jewelers

This session is moderated by Emmanuel Raheb, CEO, Smart Age Solutions. It features experienced online retailers Heather Hacker, VP of Product Management, Ritani.com, Kristen Cherry Jackson, former Senior Category Manager for Jewelry at Amazon.com and bricks and clicks retailer Dean Nasifoglu, a principal at Wedding Day Jewelers in Minnesota. This session provides you with knowledge and experience shared by fellow retailers who have successfully worked the digital terrain.

 

About Emmanuel Raheb: Emmanuel Raheb is the CEO of Smart Age Solutions, a full-service award-winning digital ad agency and coveted Premier Google Partner. With nearly 18 years of digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Today, Smart Age Solutions has become synonymous with elevating standards by bringing innovation, strategy, and change; it is the agency of record for many of the industry’s leading retailers and enterprise brands.

 

About Heather Hacker: Heather is the Vice President of Product Management at Ritani, a high end jewelry company modernizing the way people purchase diamond engagement rings and jewelry. Prior to Ritani, Heather was most recently Vice President of Ecommerce Product Management at FULLBEAUTY Brands, where she led ecommerce product management for FULLBEAUTY’s full portfolio of 8 brands, including Woman Within, Roamans and Brylane Home. Over the years, Heather has held senior ecommerce positions at a variety of other top retail brands, including David Yurman and Giggle.

 

About Kristin Cherry Jackson: Kristin brings experience directly from Amazon, where she was Senior Category Merchant Manager for Jewelry on Amazon.com. Kristin manages and develops the E-commerce Division at 21C Jewelry Solutions. She primarily works with wholesalers and retailers looking to launch an Amazon storefront, and helping existing Amazon sellers seeking to boost their business or grow their profit margins.

 

About Dean Nasifoglu. Dean Nasifoglu grew up in the family Jewelry business since 1983 till present.  He is the marketing and merchandise director of Wedding Day Diamonds out of  Minnesota. Dean started marketing Wedding Day Diamonds in 1994 along with his brother Umit Nasifoglu.  In 2014 they embraced Digital marketing as the future of Wedding Day.  This meant learning what works in Google and as well as social media Platforms like Facebook and Instagram.

 

 


 

3:25-4:25 pm

Using Google and Pay-Per-Click to Promote Your Business

Presenter: Benjamin Rosenthal, Gap Up Internet Marketing

Google AdWords has undergone a lot of changes in the last year and the pace of change is only accelerating.  What hasn’t changed is Google’s dominance and importance. We’ll talk about what’s new, what’s not, and where it looks like things are headed. What does it take to run a successful digital marketing campaign in 2018? Topics will include a discussion of campaign types, best practices, things to consider, calculating ROI, and more.

 

About Benjamin: Benjamin Rosenthal has been involved with producing, building, and marketing the web presence of companies large and small for the past 20 years.  He started his career in San Francisco creating communities on American Online, helped Esurance optimize their web purchase experience, and worked to launch a successful internet wine accessories company before deciding to see what he could accomplish by founding a boutique digital marketing firm. As the Principal at Gap Up, Benjamin shows businesses how to promote their products and services using Google AdWords, Facebook Ads, and Microsoft adCenter.

 

 


 

3:25-4:25 pm

CENTURION FREECOM

Presenter: Howard Hauben, Centurion Jewelry Show

Get a review and sign up for the Free Jewelry E-commerce services from CENTURION for Exhibitors and Retail Store show attendees.

 

About Howard Hauben: Howard is President and CEO of Centurion, and has been heavily involved in digital and web development since founding jewelrysearch.com, and giving all Couture Retailers free websites with designer content as early as 1995 and 1996. He was shortly after that promoted at Miller Freeman, then the world’s largest trade show organizer, to the added role in the late 1990s of Senior Vice President of Internet Strategy & Development for the $225 Million US Company’s 11 divisions. Hauben then worked closely with world famous McKinsey and Co. on deep-dive studies of the companies assets and how they would monetize online. He also continued with his operating responsibilities for all of the company’s trade shows, web sites and magazines as Senior Vice President responsible for the Jewelry, Gift and Variety & General Merchandise Divisions. While at Miller Freeman, he was the founder and creator of the Couture Jewelry Show and founded Centurion in 2001, where he has been ever since – while always championing digital communications and the recent introduction of Free Ecommerce Services for Customers under the CENTURION FREECOM banner.

 


 

3:25-4:25 pm

How to Harness the Benefits of Retargeting, GeoTargeting and More

Presenters: Gus Garcia and Kendall Kennedy, Bottom Line Marketing

This session will demystify the cool new digital marketing techniques everyone is talking about and put you in the driver’s seat to use them for your company.

 

About Gus Garcia: Gus Garcia is the Director Of Media for Bottom Line Marketing, a full-service advertising agency based in South Florida with a special focus on independent retail jewelry. Beginning as the Head Media Buyer, Gus was quickly promoted to Director of Media, where he was tasked with developing and managing an in- house digital division as well as overseeing all media operations. He quickly made a name for himself by developing media strategies that not only rang cash registers, but were completely transparent and reportable. Gus listens, he researches long and hard and then presents plans that repeatedly deliver ROI that has grown his company’s digital platform through the roof.

 

About Kendall Kennedy: Kendall’s career at Bottom Line began when she joined the business in December 2011 as the local account manager for the company’s Florida office. Kendall and her business partners then purchased the agency from Annette and Chris Brooks in January 2017. Kendall works on the retail jewelry side of Bottom Line Marketing, representing stores throughout the United States and Canada.

 

 


 

4:25-4:55 pm

Coffee break with our many Solution Providers

 

 


 

5:00 PM

Wrap Up

Assess the Day’s Activities and Take Our Quick Opinion Survey in this Download/Wrapup Session to Finish the Day at JEWELRY ECOMM LIVE!