Conference Workshops Schedule

The 2017 schedule is coming soon – but check out last year’s schedule to see what we’re all about.

Event Schedule
2016-10-17
08:30 - 09:00
25 IN 5 Day Intro!

In this short session, you’ll get the day’s rundown, retailer survey results (click above to take the short survey!), along with a short video showing exciting opportunities for small business online and comments about the growing Bricks&Clicks revolution.

Howard Hauben
Centurion
Matthijs Braakman
INSTORE
09:00 - 10:00
Straight Talk: What it Really Takes to Run an Online Store

This smart session will give you a true look at what it will take to make your online store a success. Jennifer and Neal will cover Staffing, Merchandising Techniques, Customer Service, Multi-Channel Marketing and Fulfillment. Get the inside scoop on everything from infrastructure to aesthetics, marketing and testing. Learn what it really takes to succeed in e-commerce.

Neal Kaiser
Mi9
Jennifer Shaheen
Technology Therapy
10:30 - 11:30
Leverage Your Terrestrial Reputation Online for Better Sales – Panel Discussion

This lively session will explore dissecting the strengths of your store’s  well-earned terrestrial reputation and using them to create an exciting  digital user experience. Keep the trust that’s needed to unlock sales and yet preserve the position of the in-store experience as the most exciting and rewarding one from which your customer can benefit.

Shane O’Neill
VP at Fruchtman Marketing
Mark Keeney
VP of Marketing at Ritani
Suereea Mathews
Co-CEO of Luxury Brand Marketing
Tyler Mathews
Thinkspace
Jennifer Shaheen
Technology Therapy
11:45 - 13:00
What It Takes to Build, Run and Continually Optimize A Successful JEWELRY/LUXURY Consumer Web Site (special Luncheon event)

Alexandra Wilkis Wilson has a great combination of experience with both jewelry and e-commerce. A pioneering dealmaker who found success in the nexus of technology and the luxury goods sector, Wilson is also an advisor, mentor and angel investor who shares her expertise with diverse entrepreneurs.

Wilson rose to prominence at the intersection of technology and the luxury goods sector as the co-founder of Gilt, one of the first flash-sale sites in the U.S., which now claims over 10 million members, ships to over 180 countries and sells more than 4,000 international brands. Over the course of seven years, she assumed multiple roles at the influential start-up, including her initial role as Chief Merchandising Officer. Together with Gilt co-founder Alexis Maybank, she is the author of the New York Times best-selling book By Invitation Only: How We Built Gilt and Changed the Way Millions Shop (Portfolio/Penguin) documenting the company’s meteoric and much-imitated trajectory.

Prior to Gilt, Wilson managed retail operations at Bulgari, overseeing 15 North American stores, worked in sales planning for Louis Vuitton North America and also worked at Financo under the tutelage of the esteemed retail guru, the late Marvin Traub. She began her career in investment banking at Merrill Lynch, covering telecom, media, and technology companies throughout the United States, Europe and Latin America.

Alexandra Wilkis Wilson
Co-Founder Gilt
13:15 - 14:15
(Repeating Breakout Session) Sites for Sore Eyes—a Rundown of the Best E-Commerce Sites in the Business and What Makes Them So Good

These are the same sessions three times. Why? So that you can sit in smaller groups and have a great discussion with smart speakers and your fellow attendees. Scheduled so you can attend them all!

Matthew Perosi
jWAG and Sapphire Collective
13:15 - 14:15
(Repeating Breakout Session) Building Your Digital Traffic Through SEO, SEM, PPC, Social Media, and More

These are the same sessions three times. Why? So that you can sit in smaller groups and have a great discussion with smart speakers and your fellow attendees. Scheduled so you can attend them all!

Shane O’Neill
VP at Fruchtman Marketing
13:15 - 14:15
(Repeating Breakout Session) Google Reviews, Yelp and More–How to Get a Highly Credible Number of Good Reviews and How to Deal with Bad Ones

These are the same sessions three times. Why? So that you can sit in smaller groups and have a great discussion with smart speakers and your fellow attendees. Scheduled so you can attend them all!

Darnell Holloway
Yelp
14:15 - 15:15
(Repeating Breakout Session) Building Your Digital Traffic Through SEO, SEM, PPC, Social Media, and More

These are the same sessions three times. Why? So that you can sit in smaller groups and have a great discussion with smart speakers and your fellow attendees. Scheduled so you can attend them all!

Shane O’Neill
VP at Fruchtman Marketing
14:15 - 15:15
(Repeating Breakout Session) Google Reviews, Yelp and More–How to Get a Highly Credible Number of Good Reviews and How to Deal with Bad Ones

These are the same sessions three times. Why? So that you can sit in smaller groups and have a great discussion with smart speakers and your fellow attendees. Scheduled so you can attend them all!

Darnell Holloway
Yelp
14:15 - 15:15
(Repeating Breakout Session) Sites for Sore Eyes—a Rundown of the Best E-Commerce Sites in the Business and What Makes Them So Good

These are the same sessions three times. Why? So that you can sit in smaller groups and have a great discussion with smart speakers and your fellow attendees. Scheduled so you can attend them all!

Matthew Perosi
jWAG and Sapphire Collective
15:15 - 16:15
(Repeating Breakout Session) Building Your Digital Traffic Through SEO, SEM, PPC, Social Media, and More

These are the same sessions three times. Why? So that you can sit in smaller groups and have a great discussion with smart speakers and your fellow attendees. Scheduled so you can attend them all!

Shane O’Neill
VP at Fruchtman Marketing
15:15 - 16:15
(Repeating Breakout Session) Google Reviews, Yelp and More–How to Get a Highly Credible Number of Good Reviews and How to Deal with Bad Ones

These are the same sessions three times. Why? So that you can sit in smaller groups and have a great discussion with smart speakers and your fellow attendees. Scheduled so you can attend them all!

Darnell Holloway
Yelp
15:15 - 16:15
(Repeating Breakout Session) Sites for Sore Eyes—a Rundown of the Best E-Commerce Sites in the Business and What Makes Them So Good

These are the same sessions three times. Why? So that you can sit in smaller groups and have a great discussion with smart speakers and your fellow attendees. Scheduled so you can attend them all!

Matthew Perosi
jWAG and Sapphire Collective
16:30 - 17:00
25 IN 5 Day Review and Wrap-Up!

Tools for Moving Forward. Join the 25 IN 5 organizers for a rundown of the Tools 25 IN 5 will provide to help you build your digital success after you leave. We know the conference offers you an abundance of ideas and  strategies for working on your e-commerce presence. The 25 IN 5 Conference has a take-home strategy at hand to support you in the coming months.

Howard Hauben
Centurion
Matthijs Braakman
INSTORE
Select date to see events.